Jaume Masdevall aka. The Beholder: Early retired biomedical consultant working passionately in photography, film and art. Ubiquitous but mostly based between Mexico and Berlin. Currently at the early stages of his project to create a little utopian community in an unspoiled spot by the coast in northern Sardinia. Its pillars: self-suficciency, sustainability & human collaboration enhanced through creativity, art and science being the bricks keeping them together.
Mexico Series follows the artist reconnection with nature and more specifically human nature, a different outcome, yet coming from similar impressions to the ones lived through the India Series. Raw, naive, tender and sensual, this series follow Jaume’s intimate journey through the country of wonders.
Jaume begun his photographic journey as a teenager portraying his friends, which eventually brought him to Barcelona and fashion week. New York, Milan, Paris and London came soon after, covering backstage and fashion shows for bloggers and later small magazines. From purely aesthetic pictures, his photography has evolved through his traveling. Berlin became a major influence maturing the style, bringing some darkness to his oeuvre and focusing in conceptuality. Misanthropy and hopelessness. The german city allowed making interesting connections, starting a journey besides portraits and fashion. Canada connected him to nature. Curious to get out of his wester box and eager to different cultures, became charmed by the arabic in Morocco, Turkey, the Emirates; India was no exception, and connected him back to humankind. His debut in Beirut came in soon after, charmed by the melancholy of the place.
Through an outsider’s lens, Beirut and surroundings are captured with a mix of tenderness and sorrow. A melancholic view, empathizing with a complex political situation in a particular moment in time. he outdraw intents to present an unspoken reality to the western society, a cry for awareness and hopefulness. Symbolism depicting the present and prospecting a bright future. Our generation has the potential to bring the change, and we have to get hands on it.